Punjab National Bank Internet Banking
After a test period with 2,500 users starting in 1984, online banking services were launched in 1988, using Minitel terminals that were distributed freely to the population by the government. M-Pesa is a mobile banking service that allows users to store and transfer money through their mobile phones. This article contributes to the theory and practice within the domains of bank marketing. This research contributes to bank marketing literature and practice in two ways. First, this research helps develop a better understanding of whether innovative banking services can influence marketing concepts like market share by combining Agwu , Felix , Abor , and Kashmari et al.’s e-banking channels. Personal Banking Nab Internet Banking The sampling methods used in this research were geographical clustering and simple random sampling. First, the branches in Tehran were divided into 3 regions , and then branches were randomly selected within each region. Electronic banking is a form of bank...